This week’s Idea: She does it…so why shouldn’t you?

google

with Neil Godin  She does it (meaning Google, of course), but wait – is Google really a ‘she’ – or is it a ‘he?’  Well. I think of Google as the mother ship of all search engines, and ships have always been referred to as ‘she’ – so I’m saying ‘she’ does it. Okay. So […]

This week’s Idea: Sick of being dumped by prospects who don’t return your calls?

The Scream

with Neil Godin  I wrote recently about ways to make contact with prospects who don’t respond to your emails. This is a huge problem. In fact, if you haven’t been dumped by prospects who get you to do a lot of work and then stop responding to your emails or returning your calls, then you’re […]

This week’s Idea: Huh? Democrat Obama praises a Republican company?

Marvin  4

with Neil Godin Minnesota Republicans were blown away when President Obama went out of his way to salute a Minnesota company (and long time Republican financial supporter) for not laying off any of its 4300 workers during the disastrous Great Recession that is (just about) at an end. Obama said that Marvin Windows and Doors, […]

This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This week’s Idea: This week’s idea is a lot of hot air!

My iPhone photo of the ReMax balloon: A stunning example of outdoor advertising.

with Neil Godin Whoaa. Around a curve, and just over that little hill…a car stopper. What is it? Up close and personal (maybe 50 feet above the ground) – it’s the ReMax hot air balloon. Sure I’ve seen it before. But that didn’t stop me from sucking in a huge breath – and saying “wow” […]

This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Park ‘n shower?

Aro 27:The Mother of All Bike Cafes?

with Neil Godin From our friends at springwise.com. Another great example of creative entrepreneurship. This time featuring a business in Sao Paulo, Brazil, called Aro 27. The basic idea is simple: more and more people are taking the bike to work instead of the car. It’s a great way to exercise…and a great way to […]

This weeks Idea: Can you solve this puzzle?

Onside Rest - 1 - Smaller

with Neil Godin I’ve driven by the two buildings numerous times. But this time, I stopped. Got out of the car. Took pictures. And thought about it again. Here, look at the photos, and then I’ll tell you what’s puzzling me.    Left, Onside Restoration’s main building on Grandview Highway in Vancouver. Centre, a photo […]