We’re on vacation!

Marketing Dangerously and The Social Media Challenge Will return On Tuesday, August Third Meanwhile, we will continue to post so please follow us on on Facebook, Twitter, LinkedIn or YouTube, Happy Holidays! The Marketing Dangerously Tribe

Idea of The Day: Smith Construction takes references to a whole new level!

>The Idea: I’ve never seen anything like it. In this case ‘it’ is a letter. From Greg Smith of Smith Construction (in Coquitlam, BC). With a sheet of paper attached, listing 22 companies that Smith Construction has worked for. On the left, the list of companies. In the middle, a list of the CEO’s, owners, […]

Idea of The Day: Is there a dark side to social media?

>The Idea: During our 90-day Social Media Challenge we’re exploring many ways to use social media to build business. Today, The Flip Side – with a brief look at The Dark Side. Case in point: A demolition company. In Vancouver, Canada. Demolishing a downtown office building. No big deal. Except that one wall collapsed onto […]

Happy Canada Day!

Hi Everyone, Greetings from beautiful Vancouver, Canada. Today is Canada’s 143rd birthday and everyone at Marketing Dangerously wishes you a warm and wonderful holiday – unless of course, you live in the USA or elsewhere in the world – in which case we ask ‘you’ to wish ‘us’ a happy birthday! Neil and Jonathan Special […]

Idea of The Day: They finally got my attention!

>The Idea: I wear glasses. Expensive glasses. They’re customized. And polarized. And progressively bifocalized (etc.). And. They’re completely unnecessary. But I’ve resisted laser eye surgery because, well, I’m a little nervous about messing with my eyesight. And. Because I’ve had this great excuse that it’s a high-price procedure. Now I have to suddenly face my […]

Idea of The Day: Grooster? WagJag? Groupon? What’s going on?

>The Idea: Another email. This time from Dangerous Marketer, Cheryl Gravkin, proprietor of Wine Kitz – in the Kits area (Kitsilano to you out-of-towners) of Vancouver. It reads: “Hi Neil. Please Tweet this, facebook it, email it. This is HUGE! Great Social Media Marketing – it is changing the way consumers buy!” Whoa. Cheryl is […]

Idea of The Day: Brand new ways to build your ‘list’ – Day 27: How to get them “re-tweeting”!

Challenge #27: Please see the “Key Point” for today’s task >The Idea: I’m still thinking about Trilby Jeeves’ presentation last Saturday at our social media challenge ‘meetup’ gathering. As I told you, when Trilby recommended the websites of two participants (as a demonstration of Twitter’s power), they both got a huge response (50+ and 30+ […]

Idea of The Day: How did George Moen hijack the Olympics?

>The Idea: As everybody knows, the IOC slammed any business with a cease-and-desist if they tried to hitchhike on anything related to the Vancouver Olympic Games. Did their embargo work? No. One local business that beat the ban: Blenz Coffee. Blenz was one of “The Gang of Five” Canadian brands that associated themselves with the […]

Idea of The Day: Ready to get personal?

>The Idea: So simple. So common sensical. (Ah. If only common sense was common practice!). I’m referring to an email I just received. It’s from PayPal. No, it’s not actually from PayPal, it’s from a person named Juvy at PayPal. And it reads: “I spoke to you regarding your PayPal account. As part of our […]

Idea of The Day: What shakes if it’s healthy? – Day 3: It’s time to set up a Facebook page so you can follow our comments, event announcements and photos of recent events

(Scroll down for today’s challenge update and your task for the day). > The Idea: George Moen. Emperor of the Blenz Coffee Empire. Internet pioneer (extreme early adopter). And now, Social Media Maestro? Yep. I just received an email from mutual friend, Norm Friend (aka Canada’s Leading Franchise Expert). After extending an invite to his […]