This week’s Idea: It’s our winter break and time for a major change!

Greetings Dangerous Marketers, First, I want to wish you and yours a warm and wonderful Christmas, no matter how you celebrate at this time of year – and I want to wish you every success, in every way, as we welcome 2014. May it be…your best year ever. We think it’s going to be a […]

This week’s Idea: She does it…so why shouldn’t you?

google

with Neil Godin  She does it (meaning Google, of course), but wait – is Google really a ‘she’ – or is it a ‘he?’  Well. I think of Google as the mother ship of all search engines, and ships have always been referred to as ‘she’ – so I’m saying ‘she’ does it. Okay. So […]

This week’s Idea: Sick of being dumped by prospects who don’t return your calls?

The Scream

with Neil Godin  I wrote recently about ways to make contact with prospects who don’t respond to your emails. This is a huge problem. In fact, if you haven’t been dumped by prospects who get you to do a lot of work and then stop responding to your emails or returning your calls, then you’re […]

This week’s Idea: Huh? Democrat Obama praises a Republican company?

Marvin  4

with Neil Godin Minnesota Republicans were blown away when President Obama went out of his way to salute a Minnesota company (and long time Republican financial supporter) for not laying off any of its 4300 workers during the disastrous Great Recession that is (just about) at an end. Obama said that Marvin Windows and Doors, […]

This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]