

That’s Paul Verge, owner of AIM Electrical and Plumbing in Halifax. While the local economy tanks, Paul has revved up sales using a little toilet humor.
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Positioning yourself as “the expert” changes the game from “selling” to “advising.” Here’s a perfect example from the world of trade show exhibitry.
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Political incorrectness can pay. While others shrink, the HAG keeps growing. Can we learn from this disgusting, sexist example of great marketing?
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